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The CliffsNotes® Version for Diving Into the Industry That Has Become One of the Best Small Business Ideas From Home




Network marketing, along with direct sales have been proven business models that some of the most successful business tycoons in the world have been deeply involved in. From the wealthiest man alive, Warren Buffet, to Howard Schultz, founder of Starbucks, and even the business magnate and politician Donald Trump have all at some point in time, been a part of network marketing. So, it’s clear to see why this industry is bursting at the seams and become one of the best small business ideas from home. For the aspiring network marketers there aren’t many outlets that can give them an honest breakdown of the MLM industry, which could mean that you end up at the sharp end of a deal. Keeping that in mind, the following are some pointers to keep in mind when it comes to the MLM industry.

Guerrilla Marketing Tactics

Even when it comes to MLM marketing, word-of-mouth still reigns supreme. In fact, some of the largest MLM companies were built on the foundation of word-of-mouth way back in the 60s. These days the internet has made it easy for you to spread the word. How? You ask. Send your product or service to bloggers for a review. Reviews written by bloggers (the famous the better) is a classic way of using word-of-mount for the promotion of your product or service. The speed and vastness of the internet have created so many opportunities, allowing us to pluck various small business ideas from home. And with the huge number of products that are offered by the MLM industry, finding smart and creative bloggers and getting your hands on positive reviews should be easy, along with getting those readers to your distributor link.

How can you find industry influencers?

Online resources such as Tomoson are perfect for the job. All you have to do is log in, click on the ‘Send Products to Influencers’ tab and choose the category of your product. The website gives you easy access to a range of blogs that are specific to your target market along with loads of information and stats on the blogs you choose. Going to the ‘Advertise with us’ page of the blog will tell you all you need to know. Once you’ve figured out which blogs suit you, sent the webmaster an email to let them know you’re interested. Once you have come to an agreement you can send them your product and promote the posts when they go live via social media. Social media has propelled this propelled the idea that network marketing is one of the best small business ideas from home, because of the enormous population you can reach, instantly. You can also reach out to the leaders of our MLM for their support. People upline and founders of MLM campaigns can make a huge difference when it comes to promoting a product.  

Use IBOToolbox

If you’ve been in the network marketing game for a while, you probably already know of IBOToolbox, which is only the most popular social outlet for network marketers as well as home business owners. The outlet offers many ways that network marketers can use to their advantage when it comes to the promotion of their online business. But, there is also a way you can leverage this great resource to build a long term relationship and drive traffic. First off, you will need to create a free account on IBOToolbox. Complete the profile and add a picture so others know what you look like. You can also add a short description of yourself.

Once that’s done, it’s time to add some secret sauce and really expand on your small business ideas from home.

IBO Dominator is a nifty piece of software that will put your business on autopilot. You can send a friend request to everyone who has joined the platform over the last six months to formally introduce yourself. It is important to remember that this first message should not be about you or the product you’re pushing, and also don’t add links that direct people to squeeze pages either.

If you do it right, you should get a few replies. So, you can start making connections. Focus on those who have sent you a message and don’t forget to leave a comment and like their stuff. The goal here is to meet like-minded folks just like you. This will also ensure that all of your future messages are opened by these associates. Over time, you can narrow down that list. Keep the good ones and ignore the people who send you spam or who have remained unresponsive. Sifting through the weeds will also make it easier for you to get to the genuine connections while keeping away from the time wasters. The speed and ground someone can cover makes this just one of the best small business ideas from home.  

Use Money Keywords

You can attract MLM opportunity seekers by simply using money keywords rather than going with generic keywords and terms. Once you start to use specific keywords such as “joiner” or “buyer” you will clearly see an improvement in your sales. Incorporate some of the following keywords to your content and watch your sales go through the roof.

  • Sign up
  • Shop
  • Sale
  • Representative
  • Promo
  • Price
  • Join
  • Discount
  • Deal
  • Coupon
  • Consultant
  • Buy
  • Bonus

These keywords attract the kind of customers that have their credit card in their hand and are the type of people you ought to attract. This is where using the right phrase comes in. There are plenty of tools out there that can help you strong together words that will make any person want to buy whatever it is you’re selling. Online services such as Market Samurai is a great place to start. You can use one of the many how-to guides to figure out how to create an account and start a project. The resources instantly available help make this opportunity one of the best small business ideas from home.

Stalk Social Sites and Forums

Potential opportunity seekers as well as customers of MLMs usually seek out sponsors for their product or join a business opportunity. While some prospects just carry out a simple Google search to gets things off the ground, others turn toward social media outlets. To find out those prospective you need to make a list of the questions that have a decent search volume, which also include your target keywords.

If these prospective customers have asked these questions to Google, they will probably ask the same questions on forums and other social outlets as well. Now, did you know that services such as Boardreader is a search engine that has been specially designed to find forums, Q&A boards and other outlets once you search for your keyword phrase (tip: put them in quotes to get more specific results). Once you are able to find a prospective, you can jump in and use the opportunity to provide them with an answer. This methodology is a great way in developing trust with everyone. I don’t care if it’s the best of the best of small business ideas from home, you need to build trust with prospects.

When Using Google Chrome

If you are using Google Chrome, drop in this string at the end of the search query you use to pull up fresh discussions on a particular topic.

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While using social media outlets such as Facebook, it is advised to always be polite and honest when networking. You should treat your discussions online just as you would treat your business. BuzzBundle is also another cool tool that allows you to pull up discussions that are based on the keywords you use. While there’s a bit of a learning curve when it comes to BuzzBundle, you should be able to get the hang of it eventually.

Using Google Alerts

While being able to search for your target demographic is all fine and dandy, wouldn’t it be great if you were notified whenever anybody used specific keywords? Well, funny you should mention it, because there is. Google Alerts is a free service that will monitor the Web for you and send you an alert whenever it finds content with the keywords you have specified in it. You can head down to Goggle Alerts to find out more. Google has been a pillar in developing all the best small business ideas from home. Whether it is network marketing, consulting or freelancing, Google is a necessity for any and all.  

You Need To Share in Order to Drive Traffic

Sure you share content online, all network marketers do, but here’s a little secret to do it better. The answer is Sniply, a free tool that allows you to attach your own call to action on any page you share online. All you need to do is head to the site and create a free account. Next, you find a piece of high value content and simply paste your URL into Sniply before clicking “Snip”. You can also customize your snip by adding in a personal message along with a link to your capture page.

Ending Note

So, these were just some of the network marketing tips that are not being used as much as they should. Hopefully, incorporating them to your MLM Strategy will make a significant difference to your network marketing efforts. If you continue to learn, build trust and adapt with the industry, you will soon support the notion that the network marketing is one of the best small business ideas from home. 


  1. Hannah says:

    Good advice! Need to study more of this strategy! Thank you!

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